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Bernard Villemot, one of the most influential French commercial poster artists of all time, is well known for his commercial art posters for Orangina and Perrier. During his fruitful career ranging from the 1930s to the 1980s, he also created this advertising poster for Vivorange soda. The poster is not well known, but from the use of geometry, negative space and realistic portrayal of the product our guess is that it dates to the early 1950s.